and the book, jerry weintraub's book is called "when i stop talking, you'll know i'm dead." he recalls his life and success stories managing and touring with some of those major success stories in entertainment. we'll take a short break. and then, why one california house once appraised at $750,000 is now literally worth. you're watching cnbc, first in business worldwide. we're back with that story next up. >> announcer: monday on "squawk on the street," what one of the best-known investment firms in the world is telling its wealthiest clients when it comes to making the right move with their money right now. you don't have to be a client to get the information. you just have to walk "squawk on the street," live from the new york stock exchange, 9:00 a.m. monday. boss: y'know, geico opened its doors back in 1936 and now we're insuring over 18 million drivers. gecko: quite impressive, yeah. boss: come a long way, that's for sure. and so have you since you started working here way back when. gecko: ah, i still have nightmares. anncr: geico. 15 minutes could save you 15% or mor